New Packaging Regulation PPWR: What Does It Mean for You and Your Business?

In April 2024, the European Parliament adopted the new Packaging and Packaging Waste Regulation (PPWR). This regulation, expected to come into force in the EU no earlier than 2026, sets strict new targets for packaging at all stages of the value chain. The goal is to reduce the environmental impact of packaging, strengthen the internal market, and establish robust and circular value chains for packaging across the EU. For many businesses, PPWR will bring significant changes, and here we provide an overview of the main objectives and implications.